Enviga, the drink that burns…calories
A nonprofit watchdog group, Center for Science in the Public Interest, have sued Coke and Nestle over their Enviga claims. Enviga is a new drink from Coca-Cola and Nestle on the US market, that they say it burns calories and help you lose weight.
Even though the new drink has more calories than a diet soda, Enviga Web site claims that the drink’s blend of green tea and caffeine burns more calories than it contains and can help drinkers maintain an ideal weight. Enviga’s web site also says the drink is “much smarter than following fads, quick fixes, and crash diets.” But according to CSPI scientists who reviewed the studies provided by Coke and Nestlé, Enviga is just a highly caffeinated and over-priced diet soda, and is exactly the kind of faddy, phony diet aid it claims not to be.
Enviga costs between $1.29 and $1.49 per can, and the company suggests that the maximum effect is gained by drinking three cans a day, or about $1,500 worth of the soda per year.
This is much more expensive than going to a gym for a year Don’t be fooled by the adds!
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RSS Trackback URL 7. February 2007 (15:43)Filed under: Nutrition, Weight loss
1 Comment»
Tom
20. March 2007 | 18:18 hGood thing Nestea came up with this drink that will magically burn calories away, so that we don’t have to spend all that time on “quick fixes”. Ha ha ha! The audacity.. The only thing that bothers me more than the campaign itself is all those people who unquestionably WILL buy this stuff.